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The Grey Worlds

Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore

India

Aryapratham Apartment, Warje Flyover, opposite Union Bank Of India, Warje, Pune, Maharashtra 411058

USA

MAP SOLUTIONS, 12808 W. Airport Blvd Ste 329 Sugar Land, Tx 77478 USA Sugar Land, Texas USA - 77478

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